As week two of our trip is coming to a close, I am reflecting on the many things I have learned while I have been here. Culturally, I have noticed that Brits, for the most part, are highly interested in American politics. I've spoken to quite a few Londoners since I arrived here and nearly all of them have asked me about politics. They seem to be genuinely interested and want to hear all I can tell them on the topic. They are also very well informed about politics and current events in the United States.
On our field trips this week, I learned that sustainability and profitability go hand in hand. Although it may be slightly more expensive to carry out business operations in a sustainable way, it can actually lead to increased profitability because sustainable business is so attractive to younger consumers. I also learned how important branding is to a company. I was amazed how much thought, design and strategy is involved with creating a company's brand image.
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