Week 3

This week we went to the offices of Nielsen & Unilever on a class field trip. This one one of my favorite days. We learned about what each company does, their history, clients, different aspects of the different jobs within all levels, and sustainability. We sat in conference room for most of it and three different, extremely intelligent people presented to us. Usually, I would hate this kind of thing, just being lectured, but the way they presented, explained things, and told stories relating to their business was interesting and intriguing. It helped solidify my choosing of “business” as a major and all the opportunities it holds. After the presentations, we had a workshop where we were to go into their mini store, and pick a brand that could be more sustainable by way of the environment, social responsibility, packaging, etc…. We picked out two products from the “Bed Head” brand. Our environmental one had an outrageously large lid that had no use and could be cut down to better the earth. The second product was hair gel with the message in bold, bright colors and letters…“Smart Stuff for Dumb Blondes”. We used this one for our social responsibility example. After Nielsen and Unilever, we had an hour to get food and look around so we went to a crepe café, and did a little shopping! After lunch and window shopping, we met with a branding agency called LPK. This presentation was interesting as well. Basically, companies come to them for help with new ideas on products, their looks, and their message. LPK then has a system where they look at trends, create a world board (inspiration board), they personalize the product, ask questions about who the target market is, then design something appealing that will help companies have better sells. Being a creative person, I really enjoyed hearing about all the case studies. The herbal essence one, their baby, was interesting because they came to them with the old boring bottles and said change anything you want, except the stuff that’s in it and the name. Which to them, meant excitement because most companies only ask for a 10% change whereas herbal asked for 95% (if looking at change with percents.) 

Other things I did this week were: Scotland Excursion, Arthurs Seat, Edinburgh Dungeon, Scotland Whiskey Tour, and Alnwick Castle